Introduction In modern rapidly changing business world, maintaining an edge of the rivals is essential. Market research has traditionally been a key approach for gaining a competitive advantage, but the emergence of Artificial Intelligence (AI) has transformed this field. Tools driven by AI are transforming how companies gather, analyze, and act u

Overview Social media marketing has evolved significantly in the last few years, driven by shifts in technology, user behavior, and corporate demands. One of the most notable shifts in the advertising sphere is the rise of AI technologies. AI’s capability to revolutionize social media marketing is capturing the focus of organizations and marketer